The 24% Problem: Why Duty of Care Breaks Down Between the Airport and the Hotel

November 5, 2026

Here is a number every global travel manager should know: 24%.

In a 2024 report from GBTA and FREENOW, 89% of travel programs said they have a traveler tracking system. But only 24% said they can "always" or "often" locate employees using ground transport data. In other words, most companies know which flight their people are on and which hotel they're in. The car in between is a blind spot.

That blind spot is where much of the real risk in business travel lives.

The gap in the numbers

The same study, which surveyed travelers and travel managers in the UK, Germany, Spain and Ireland, found:

85% of travel programs have risk policies, but only 55% always or often address ground transport.
62% run safety training, but only 56% always or often cover ground transport risks.
About 70% of travel managers rank safety records as a top factor when choosing transport vendors.

A separate 2024 NLA and GBTA study of US and Canadian travel managers found that 73% rank safety as their first or second priority for managed ground transportation.

So safety is the stated priority. It just isn't yet built into most programs.

What closing the gap looks like

Approved providers only. Name the ground transportation companies travelers may use, especially abroad.
Known chauffeurs. Know who is driving, how they were screened and what vehicle they're in.
Live trip visibility. A dispatch team that knows where every traveler is, from pickup to drop-off.
Someone awake at 3 a.m. A 24/7 line that can reroute a car if a protest, storm or incident blocks the road.
One standard in every country. No more "we'll figure it out locally" in unfamiliar cities.

Where Unique II fits

Unique II Worldwide gives global companies a single, managed chauffeur network in 1,200+ cities, with 24/7 dispatch tracking every trip. As the only Official Luxury Chauffeured Partner of the Corporate Aircraft Association, we're built for organizations that take traveler safety seriously, from Teterboro to Dubai.

Talk to us about adding ground transportation to your duty of care program, or call +1 888-777-1820.

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